Responsive web design is an approach whereby a web developer creates a web page that “responds to” or resizes itself depending on the type of device it is being seen through. That could be a desktop computer monitor, a laptop, a tablet, or a smartphone screen.
A web site designed and developed in a responsive web design adapts the layout to the viewing environment by using fluid, proportion-based grids and flexible images. Responsive Web Design makes your web page look good on all devices, and easier to use, regardless of the device.
Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic. Today, the mobile is the “first screen” we look at when searching for products or services.
When it comes to search engine rankings, a responsive site is not optional anymore. Google is literally crushing sites that don’t offer a mobile-friendly experience.
ADVANTAGES OF RESPONSIVE WEB DESIGN
Excellent User Experience
It is the user experience that enables visitors to view content on any website through the device of their choice and preference, anytime. Therefore, responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. Responsive web design accommodates the busy professional during the day and the wide-awake night owl needing access to your site anytime.
The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic don’t offer the advanced navigational techniques found in traditional websites. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.
It is Recommended By Google
With 67% search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.
This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Google also prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.