If you want to improve your ranking SSL is a must…
First, let’s start with what is SSL.
SSL (aka “Secure Sockets Layer”) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.
A SSL Certificate helps you secure transactions and communications to your website. This protects customers’ credit cards, passwords and sensitive data.
Using a SSL Certificates activates the green padlock so your customers can trust that your website is secure.
3 Reasons Why You Need SSL
1. Google Standard
Google indexes and rewards sites that use SSL – if you want to improve your ranking SSL is a must.
2. Fully Secure Website
An SSL Certificate connected to your site, will secure your website with the highest levels of encryption, protecting your customers and their data.
3. Customer Confidence
70% of online shoppers cancel transactions due to lack of trust
75% of shoppers believe security logos increase trustworthiness of the site
79% of shoppers expect to see a security seal on a site’s home page
What You Need to Know About Chrome 62 and SSL
Starting in July 2018, the Chrome browser will begin labeling sites that do not use HTTPS as “Not secure”.
Google is getting ready to release a new version of their popular Chrome browser, version 62 (Chrome has approximately 60% of the market share) which will begin to indicate that a page is not secure if it contains a form, but does not have SSL-enabled.
So if you do not have an SSL Certificate you will soon have the words NOT SECURE in bright red letters in front of your website address which could impact public perception of your website and lead to lost website traffic and sales.