We are passionate about helping you stand out from the crowd via
innovative graphic design and effective web design

A local graphic and web design studio servicing
Perth’s southern suburbs Rockingham, Baldivis, Mandurah
and the Peel Region of Western Australia.

WHAT WE DO...

branding

Corporate Branding

A brand is more than just your logo, It’s how people feel when they interact with your business…

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Search Engine Optimisation

We understand that without traffic (visitors) your website will not make money for your business…

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Graphic Design Rockingham

Logo and Graphic Design

We have spent many years helping businesses like you stand out from their competitors…

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Web Design Rockingham

Web Design & Development

No templates! We build custom designed websites with a personalised service to suit your needs & budget…

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HELPFUL TIPS AND INSPIRATIONS...

Author Archive for creativeimagery

Why You Shouldn’t Use ‘DIY’ Website Builders

Have you created a ‘do it yourself’ website but noticed that you are not getting any website visitors? 

Websites like Wix, Squarespace and Weebly offer you ‘DIY’ websites at a very cheap price. You may think it is an easy and cheap option at first, but it will cost your business more than just money in the end.

Building a website is like building a house. It takes a team of people with specialty skills to come together and build it. You need an engineer, designer and professional trades.

When you build your website with ‘DIY’ platforms like Wix, you are trying to build a house all by yourself. It may end up looking decent, but it’s going to have a lot of structural issues.

It’s going to end up costing you more in the end than hiring a professional to get the job done.

Without traffic (visitors) your website will not make money for your business.

 

Why You Shouldn’t Use ‘DIY’ Website Builders

Poor User Experience
To make a really good website work, you need to create an experience for the user. A website should be built with the user in mind to create a perfect user flow that increases engagement and customers. This requires a good website structure and the latest SEO (search engine optimization) techniques.

Bad SEO
Probably the single biggest problem with ‘DIY’ website builders is that the builder doesn’t contain the necessary elements to help websites rank better in Google.

SEO or Search Engine Optimisation is the process of improving the ranking of a website in search engines such as Google. In general, the higher ranked website on the search results page, the more visitors it will receive from the search engine’s users. To build a website with good on-page SEO, you must have access to the code.

When you build your site with ‘DIY’ website builders you do not have control of the code…just the design. ‘DIY’ website builders are widely known for having bad SEO because they are generated in a visual editor. This creates un-needed code and extra HTML that will hurt your rankings in the search engines.

If you are looking to gain traffic, conversions and more customers to your website, avoid ‘DIY’ website builders at all cost.

 

Slow Website Speed
Having a slow website is bad for visitors, sales and more importantly search engine rankings. Wix and other ‘DIY’ website builders host your website on a shared server with thousands of other users. This creates fewer resources and slower websites which is bad for everyone. Websites should be hosted on a fast server that doesn’t have a large number of other websites hosted on it.

No Analytics or Reports
Knowing what’s happening on your site is really important for testing and improving your website. You need a good way to track visitors, leads, and what people are doing on your website. With ‘DIY’ website builders, you simply can’t do this.

Not built on a CMS Platform
Content management systems (CMS) like WordPress, allow you to self-manage your website so you can add/edit/delete pages, and modify page titles. You can have full control over files, design, documents and how you display your content. When you use a ‘DIY’ website builder you are creating static HTML web pages that are no match for content management systems.

No Support
When you create a website with Weebly, Wix or Squarespace you don’t get the support you need. What if your website goes down or something stops working on it? Do you have the skills it takes to fix it before your customers notice? A lot of the time, certain pieces of a website can stop working and you may not even know it. Having a dedicated support team is essential they can make sure your website is up, running and functional so that your customers can find you 24/7, 365 days a year.

You Don’t Own the Website
Migration is not possible when you use a ‘DIY’ website builder. That means that if you wanted to move your website somewhere else, you won’t be able to. So you will lose all your content and have to start over again. Having your website run on a CMS system allows you to migrate from host to host easily without website interruption.

Other issues to be mindful of:

  • Avoid ‘DIY’ website builders if you want to create a large website or complex online store (the navigation menu doesn’t accommodate complex site structures as there is only one sub-level)
  • The Wix blog platform is very slow especially once blog posts begin to add up. It cannot handle a lot of content so while it is visually pleasing, it is lacking in functionality and load time increases.
  • ‘DIY’ website builder are not Fully Mobile Responsive (Not all elements transfer and look good on the mobile site).

 

So you need to ask yourself what is the real cost of using ‘DIY’ website builders. You may want to think about enlisting the help of a professional Perth website design company that can create a responsive website for an affordable price.

Creative imagery builds cost-effective websites that adhere to the latest standards and SEO practices so that you can grow your online presence resulting in more traffic, leads and customers.

If you have any questions regarding ‘DIY’ website builders,
please contact us on 1300 886 065 or 
visit our website

What is Google My Business and why is it Important?

Online reviews matter when it comes to attracting more customers and helping them to choose between your company and your competition.

With Google dominating online searches, Google business reviews are an essential ranking signal for local SEO. So it makes sense that you work on getting reviews on your Google My Business page.

What is Google My Business and why is it Important?

Google My Business helps businesses to manage their information that appears in maps and search results all in one place.

With local search results, Google will show a series of businesses in the area which is known as the “local pack”. It is from here that your potential customers will see your information like your address, phone number and reviews that people have written about you.

Not only do reviews help you with your click-through rate, they can also help your business appear in the local pack in the first place.

Ask and you shall receive …

Please Note. Your customers will need a Google account to be able to leave one.

You’d be surprised how many businesses don’t think to ask for a review. Don’t be afraid to ask clients if they’d be happy to leave you a review. If you tell them how important it is to you and your business, they’re more than likely to take the time to leave one.

How to ask for Google My Business Reviews

Write a personal Email
A simple email asking customers to leave a review is a quick and easy method of receiving feedback. Your email could read something like this:

Dear [client’s name]

Thank you for your business. We really appreciate your support and feedback, and truly value you as a customer.

Our goal is to provide the very best products/service and we are always looking for ways to improve. We would love to hear your feedback, and I would be incredibly grateful if you could take a couple of minutes to write a quick Google review for us. 

To submit your review, simply click the link below and let us know what you think.

[add your link here]

Thank you so much for taking the time to leave a review. Your feedback is highly appreciated and important to us and I look forward to reading your comments.

Many thanks,
[your name]

Integrate with your Email Marketing
If you have an email marketing campaign then you have a huge opportunity to ask people for reviews. Ask people what they thought of your business or services and encourage them to write a review if they were impressed. If you don’t have one, contact creative imagery for help.

Add a “Call to Action” to your Email  Signature
“Happy with our service? Please leave us a review on Google.” Adding a simple call to action like this in your default email signature can generate a decent amount of reviews on its own. Think about how many emails you send each month. Adding a link to your signature can be the easiest way to get a boost in your review count.

Important Handy Tips

Contact Happy Customers
It should go without saying, but it is recommended to request reviews from happy customers. As they act as the best brand advocates. Do not ask customers who appear upset or dissatisfied as they may leave a bad review and damage your reputation.

Get Your Timing Right
This one is a fine line between not asking too early and not asking too late. Too early and your customer may not have got the full benefits of your product or service and may simply not have an opinion on it yet. Too late and that initial sense of impressiveness you created may have faded.

Educate Your Customers on How to Leave a Review
Hand out cards, add a link to your digital invoices or ask customers as they’re paying the bill. Don’t be shy. You can also create a page or blog post on your website with instructions on how to leave a Google review. For many people, the hardest part is simply not knowing how to do it. That’s where creative imagery comes in, we’re here to help you with ideas on how to ask.

Generating reviews for your business shouldn’t be a painful process. Keep it simple, remind your customers, and show them how to do it.

 

Now for the most important part…

How to Generate Your Google Review Link (click here)

 

If you have any questions regarding Google My Business,
please contact us on 1300 886 065 or 
visit our website

Business Card Etiquette Rules to Remember.

When handing out business cards, so many business owners make the mistake of underestimating their importance. 

The people you give your business card to will form a first impression within seconds of receiving it. That first impression could have the potential to make or break a business deal.

Business cards provide more than just contact details. They represent you and your company. When you’re representing yourself for the first time, you want to make sure that impression is a good one.

 

Business Card Etiquette Rules to Remember.

Yes, there is such a thing as business card etiquette when networking. So how much do you know about business card etiquette?

1. Make sure you always carry enough business cards on you.

Networking opportunities can arise at any moment. Don’t be caught without any business cards, as it is a bit embarrassing to have to write your name and number on a piece of paper to give to a potential client.

2. Always keep your cards up-to-date.

The cost of printing business cards is so inexpensive these days that it is inexcusable to have to write corrections on the card, or verbally tell everyone you give your card to that the phone number or address has changed.

3. Do not offer your business card randomly.

Keep in mind that you should never try to hand out cards to all attendees as if you are offering candy to trick-or-treaters. Slipping a business card in the hand of someone who is having a conversation with another person is a very rude gesture that you should never resort to.

4. Give your card to those who ask for it. Ask for their card in return.

By exchanging cards with someone, you gain access to his or her contact information. This means that you have the chance to follow up with an email or a phone call. You could also follow them on social media or land on their website.

5. Show Appreciation

Be sure to read the card when your contact gives it to you. Also, take care when storing it. Show that it is valuable to you and appreciate the time and effort your contact took to make it.

6. If you are working with overseas clients.

Always try to learn the basics of foreign customs regarding presenting yourself and the exchange of business cards before traveling overseas. It’s very easy to make a bad first impression on other cultures if you’re not prepared. It only takes a few minutes to make an effort and read up about it!

If you are really on the ball, you will have one side of your business card printed in the language of the country you are visiting. This shows that you are serious about doing business there, and makes a good impression on your potential client.

Remember there’s a lot more to business cards than just handing someone a piece of paper with your contact details on them.

Need more business cards printed or would like a new business card layout designed? contact creative imagery!


If you have any questions regarding business cards,
please contact us on 1300 886 065 or 
visit our website

Improve Your Ranking – 3 Reasons Why You Need SSL


If you want to improve your ranking SSL is a must…

First, let’s start with what is SSL.

SSL (aka “Secure Sockets Layer”) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private.

A SSL Certificate helps you secure transactions and communications to your website. This protects customers’ credit cards, passwords and sensitive data.

Using a SSL Certificates activates the green padlock so your customers can trust that your website is secure.


3 Reasons Why You Need SSL

1. Google Standard

Google indexes and rewards sites that use SSL – if you want to improve your ranking SSL is a must.

2. Fully Secure Website

An SSL Certificate connected to your site, will secure your website with the highest levels of encryption, protecting your customers and their data.

3. Customer Confidence

70% of online shoppers cancel transactions due to lack of trust
75% of shoppers believe security logos increase trustworthiness of the site
79% of shoppers expect to see a security seal on a site’s home page


What You Need to Know About Chrome 62 and SSL

Starting in July 2018, the Chrome browser will begin labeling sites that do not use HTTPS as “Not secure”.

Google is getting ready to release a new version of their popular Chrome browser, version 62 (Chrome has approximately 60% of the market share) which will begin to indicate that a page is not secure if it contains a form, but does not have SSL-enabled.

So if you do not have an SSL Certificate you will soon have the words NOT SECURE in bright red letters in front of your website address which could impact public perception of your website and lead to lost website traffic and sales.

If you’re interested in learning more about SSL,
please contact creative imagery on 1300 886 065.

Generating Your Google Review Link


Creating a direct link to your Google My Business review window can be accomplished in a couple of ways.

Generating reviews for your business shouldn’t be a painful process. Keep it simple, and show them how to do it.

Read more about How to ask for Google My Business Reviews here.

Create a link from Google Search

  1. On your computer, search for your business using Google.
  2. Find your business listing and click Write a review.
  3. Copy and paste the URL you see in your address bar.

If these steps don’t work for you, you’ll need to use the PlaceID Lookup Tool instead.

Create a link using the PlaceID Lookup Tool

  1. Go to the Google Places API.
  2. Enter your business name in the “Enter a location” field at the top of the map.
  3. Click your business name in the list that appears.
  4. Your Place ID will appear on the map, beneath your business name.
  5. Add your Place ID to the following URL after the equals sign to create your link:
    https://search.google.com/local/writereview?placeid=place_id_goes_here

When customers click your link, they’ll be able to rate your business and leave a review. Learn how to read and reply to customer reviews


Handy Tip

Shorten your URL using bitly

Create a shortened version of the long code above and get the added benefit of setting up tracking on that particular link. Simply paste the long URL and click SHORTEN. Bitly will give you a shortened link that is easier to paste.

Like this sample. https://bit.ly/2t5RUKH

Now send to your clients and start getting Google reviews.

If you have any questions regarding Google review links,
please contact us on 1300 886 065 or 
visit our website

The importance of using high resolution images for printing

Did you email creative imagery an image and our reply was… sorry we cant use that image for printing?

The reason for this is the image resolution. When sending your artwork to printers they require all images to be 300 dpi for a quality outcome.

DPI (Dots per inch) refers to the number of ‘dots’ or pixels per each inch of a printed document. Inches, millimetres or centimetres is the actual size (either printed or scanned) of an image.

When designing files intended for offset printing, it is essential that all images in your artwork are high resolution. Have you ever seen printed material that contains pixelated or blurry images? This is often caused by incorporating low resolution images.


An example of a 300 dpi image at 100%
and a
low resolution 72 dpi image placed at 100%.


Downloading images from the internet?

First of all, if you downloaded your image from the internet without permission you risk Copyright infringement. Secondly, most images downloaded from the internet are low resolution images (72 dpi) not suitable for printing. Image resolution is the term used to describe the detail an image holds. The higher resolution means the more detail in the image.


Why Resizing isn’t the answer

All artwork design programs allow you to resize an image you are working on. But it’s important to understand why simply resizing a low resolution image will not produce a true high resolution image. When you resize and make a low resolution image larger to meet the printing specifications of 300 dpi, all you are really doing is stretching the image.

Since high resolution images are based upon the number of pixels an image contains, resizing will not create more pixels it will only make each pixel larger by stretching it. The only way to ensure perfect high quality printing of your photos and images is to start with a high resolution image.


Using Digital Cameras

Most digital cameras settings are saved by default as 72 dpi images. This is because a computer monitor only needs to display an image at 72 dpi. What looks great on your screen at 100% will not print well.

If you want to use photographs from your digital camera in your print job, you need to set your camera on the highest resolution possible. A higher resolution will mean better photos, but it will also mean that your camera can store fewer of them. Because the individual size of each photo will be larger.


If you have any questions regarding image resolution, please contact Creative Imagery on 1300 886 065 or click here to visit our website

Paying too much on your printer/copier running costs?

Thanks to Mike many of our customers have received savings of up to 70% on their overall printer running costs.

Established in 1992, Coastal Business Equipment are a well established supplier of copiers and printers.

Mike has 45 years’ experience in the office equipment industry. His background consists of running the service departments of 4 major office equipment dealers here in Perth and for the last 15 years he has specialised in the sales of Copiers and Printers.

Coastal Business Equipment supply & service an area encompassing Joondalup to Bunbury and inland to Narrogin.

Please do not hesitate in contacting Mike at Coastal Business Equipment for a Free Print Audit.


Coastal Business Equipment services include;

• New & Refurbished Photocopiers
• Laser Printers
• Fax Machines
• Scanners
• Multifunction Devices
• Electronic Whiteboards
• Commercial Shredders & Laminators
• Toner Cartridges & Consumables
• Authorised Kyocera, Fuji Xerox & Fellowes warranty agents
• Service & Repairs to all brands of Laser Printers & Copiers
• Service Agreements available on all Copiers & Printers
• Free Print Audits – save up to 70% on your current in-house printing and copying costs.

 

Mike Lightfoot
1300 271 223
[email protected]
www.coastalbusiness.com.au

 

COPIERS / PRINTERS / ELECTRONIC WHITEBOARDS / TONERS / SERVICE

Open 8.30 am – 5 pm Monday to Friday

We can save you the Earth We supply Toners & Consumables for all brands of Copiers & Printers

Chrome browser will begin labeling sites that do not use HTTPS as “Not secure”

Starting in July 2018, the Chrome browser will begin labeling sites that do not use HTTPS as “Not secure”.

This represents a significant change and many more people will encounter these Chrome warnings as a result. 

Read the Chrome team’s blog announcement posted on February 8, 2018. The image below, illustrates the upcoming change:

Chrome Not Secure

Chrome has approximately 60% of the market share today across desktop and mobile, so websites without HTTPS should be concerned with how their users will perceive the “Not secure” indicator.

 

The solution is an SSL Certificate.

What is an SSL Certificate?

A SSL (aka “Secure Sockets Layer”) Certificate helps you secure transactions and communications to your website. This protects customers’ credit cards, passwords and sensitive data.

Using an SSL Certificates activates the green padlock so your customers can trust that your website is secure.

If you do not have an SSL Certificate you will soon have the words NOT SECURE in bright red letters in front of your website address which could impact public perception of your website and lead to lost website traffic and sales.

 

If you’re interested in learning more about this solution, please contact creative imagery on 1300 886 065 or email us.

What is responsive web design and why is it important?

responsive web design

Responsive web design is a web page that “responds to” or resizes itself, depending on the type of device it is being viewed on.

It makes your web page look good and easier to use on all devices such as a desktop, laptop, tablet or smart phone.

Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic.

Today, the mobile is the “first screen” we look at when searching for products or services.

When it comes to search engine rankings, a responsive site is not optional anymore. Google is literally crushing sites that don’t offer a mobile-friendly experience.

 

ADVANTAGES OF RESPONSIVE WEB DESIGN

Excellent User Experience
It is the user experience that enables visitors to view content on any website through the device of their choice. RWD accommodates the busy professional during the day and the wide-awake night owl needing access to your site anytime.

It is Recommended By Google
With 67% search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration. It even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device. This makes it easier and more efficient for Google to crawl, index, and organize content.

Google also prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.

 

Is your website design making a great first impression?

 

Not sure if your web site is mobile-friendly?

Contact us on 1300 886 065 or email us for a free mobile-friendly test.

Training Videos for WordPress Websites

Henry Ford once said…

“WHETHER YOU THINK YOU CAN, OR YOU THINK YOU CAN’T – YOU’RE RIGHT”

WordPress is considered the easiest to use CMS, thanks to a very friendly interface.

Managing WordPress is not difficult, yet there are certain things that might not come so easily for you. That is why we have created a library of training videos to help you manage your WordPress website.

 

VIEW OUR TRAINING VIDEOS FOR WORDPRESS HERE

 

What is WordPress?
WordPress is an online, open source website creation tool, it’s probably the easiest and most powerful blogging and website content management systems (or CMS) in existence today.

What is CMS?
A content management system (or CMS) is a web application that allows you to self manage (i.e. add/edit/delete pages, modify page titles and add images and URL links) through a client friendly admin panel. This system saves you time and money for any future updates your site may require.

 

Wordpress Websites

Since being released in 2003 there’s no disputing the fact that WordPress is by far the most prominent CMS out there.

If you have decided to go with WordPress, you will definitely be with good company. The New York Times, CNN and eBay all run their websites on the most popular CMS in the world. Today, over 74.6 Million Sites Depend on WordPress.

Is your website design making a great first impression?

 

For more information about WordPress Websites contact creative imagery on 1300 886 065 or email us.