Have you created a ‘do it yourself’ website but noticed that you are not getting any website visitors?
Websites like Wix, Squarespace and Weebly offer you ‘DIY’ websites at a very cheap price. You may think it is an easy and cheap option at first, but it will cost your business more than just money in the end.
Building a website is like building a house. It takes a team of people with specialty skills to come together and build it. You need an engineer, designer and professional trades.
When you build your website with ‘DIY’ platforms like Wix, you are trying to build a house all by yourself. It may end up looking decent, but it’s going to have a lot of structural issues.
It’s going to end up costing you more in the end than hiring a professional to get the job done.
Without traffic (visitors) your website will not make money for your business.
Why You Shouldn’t Use ‘DIY’ Website Builders
Poor User Experience
To make a really good website work, you need to create an experience for the user. A website should be built with the user in mind to create a perfect user flow that increases engagement and customers. This requires a good website structure and the latest SEO (search engine optimization) techniques.
Probably the single biggest problem with ‘DIY’ website builders is that the builder doesn’t contain the necessary elements to help websites rank better in Google.
SEO or Search Engine Optimisation is the process of improving the ranking of a website in search engines such as Google. In general, the higher ranked website on the search results page, the more visitors it will receive from the search engine’s users. To build a website with good on-page SEO, you must have access to the code.
When you build your site with ‘DIY’ website builders you do not have control of the code…just the design. ‘DIY’ website builders are widely known for having bad SEO because they are generated in a visual editor. This creates un-needed code and extra HTML that will hurt your rankings in the search engines.
If you are looking to gain traffic, conversions and more customers to your website, avoid ‘DIY’ website builders at all cost.
Slow Website Speed
Having a slow website is bad for visitors, sales and more importantly search engine rankings. Wix and other ‘DIY’ website builders host your website on a shared server with thousands of other users. This creates fewer resources and slower websites which is bad for everyone. Websites should be hosted on a fast server that doesn’t have a large number of other websites hosted on it.
No Analytics or Reports
Knowing what’s happening on your site is really important for testing and improving your website. You need a good way to track visitors, leads, and what people are doing on your website. With ‘DIY’ website builders, you simply can’t do this.
Not built on a CMS Platform
Content management systems (CMS) like WordPress, allow you to self-manage your website so you can add/edit/delete pages, and modify page titles. You can have full control over files, design, documents and how you display your content. When you use a ‘DIY’ website builder you are creating static HTML web pages that are no match for content management systems.
When you create a website with Weebly, Wix or Squarespace you don’t get the support you need. What if your website goes down or something stops working on it? Do you have the skills it takes to fix it before your customers notice? A lot of the time, certain pieces of a website can stop working and you may not even know it. Having a dedicated support team is essential they can make sure your website is up, running and functional so that your customers can find you 24/7, 365 days a year.
You Don’t Own the Website
Migration is not possible when you use a ‘DIY’ website builder. That means that if you wanted to move your website somewhere else, you won’t be able to. So you will lose all your content and have to start over again. Having your website run on a CMS system allows you to migrate from host to host easily without website interruption.
Other issues to be mindful of:
- Avoid ‘DIY’ website builders if you want to create a large website or complex online store (the navigation menu doesn’t accommodate complex site structures as there is only one sub-level)
- The Wix blog platform is very slow especially once blog posts begin to add up. It cannot handle a lot of content so while it is visually pleasing, it is lacking in functionality and load time increases.
- ‘DIY’ website builder are not Fully Mobile Responsive (Not all elements transfer and look good on the mobile site).
So you need to ask yourself what is the real cost of using ‘DIY’ website builders. You may want to think about enlisting the help of a professional Perth website design company that can create a responsive website for an affordable price.
Creative imagery builds cost-effective websites that adhere to the latest standards and SEO practices so that you can grow your online presence resulting in more traffic, leads and customers.