We are passionate about helping you stand out from the crowd via
innovative graphic design and effective web design

A local graphic and web design Perth studio servicing
Perth’s southern suburbs Rockingham, Baldivis, Mandurah
and the Peel Region of Western Australia.

WHAT WE DO...

branding

Corporate Branding

A brand is more than just your logo, It’s how people feel when they interact with your business…

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Search Engine Optimisation

We understand that without traffic (visitors) your website will not make money for your business…

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Graphic Design Rockingham

Logo &
Graphic Design

We have spent many years helping businesses like you stand out from their competitors…

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Web Design Rockingham

Web Design & Development

No templates! We build custom designed websites with a personalised service to suit your needs & budget…

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HELPFUL TIPS AND INSPIRATIONS...

Author Archive for creativeimagery

Why you need a professional web hosting service


Without a web hosting service, nobody will be able to find your website because it has no place to live.

Web Hosting is a service that allows you to launch your website on the World Wide Web. The data from your site is then hosted and stored on physical servers by your hosting company.

When internet users want to view your website, all they need to do is type your website address or domain name into their browser. Their computer will then connect to the server and your web pages will be delivered to them through the browser.

Constant Support

If you run a website for your business, you can bet you’ll run into a problem at some point. With free or self-hosting, it’ll be up to you to find the error and determine the solution. Meanwhile, you’ll be losing business while your website is down. With a professional web hosting service, you have tech support at your fingertips — and they’ll be much more likely to find and resolve the problem asap.

Your website must load fast

Over 40% of people leave a site if it takes longer than three seconds to load. With professional web hosting services, you can count on reliable servers. We keep our servers maintained and running as well as possible to avoid crashes, slow loading times, and long maintenance periods.

In addition, our web hosting services monitor the server for you. Server monitoring is simply critical for your organization.

Search engine rankings 

Another reason why you should be wise to choose a professional web hosting service is that we will make sure your Search Engine rankings do not get affected adversely by any downtimes.

Search engines like Google end up penalizing websites that go down a lot. Also, creative imagery we will provide SSL certificates as part of your hosting package for your website which will help you boost your search engine rankings.

For more information read our “3 Reasons Why You Need SSL” blog.

Security

“Free web hosting” may sound attractive but without the proper online security provided by professional web hosting services, you’ll end up falling victim to cyber attackers.

More Bandwidth

Bandwidth keeps the Internet data flowing. Professional Web Hosting services make use of powerful connections, allowing your site to handle large amounts of bandwidth and reduce downtime in the process.


Creative Imagery is passionate about empowering businesses with the knowledge and know-how to succeed online.

Our no obligation, Free website health check will give you an overview of your site’s performance.

For more information read our “Take Advantage of our Free Website Health Check” page.

 

Want to know more about our web hosting service. Don’t hesitate to contact us…

Get in contact

Call 1300 886 065 |  visit our website

EMAIL US

 

Our Free Website Audit will give you an overview of your website’s performance

Free Website Health CheckCreative Imagery is passionate about empowering businesses with the knowledge and know-how to succeed online. 

Our no obligation, Free Website Audit will give you an overview of your website’s performance.

There are many different elements that must all work together to produce an effective website.

As part of our website audit, we’ll assess:

  How fast your website is.
Over 40% of people leave a site if it takes longer than three seconds to load.

  If your website is Mobile-friendly.
Mobile traffic now accounts for more than half of the total internet traffic. When it comes to search engine rankings, Google is literally crushing sites that don’t offer a mobile-friendly experience.

For more information read our “What is responsive web design and why is it important?” blog.

  Your website’s Search Engine Performance.
Can your customers find you on Google, or are you losing out to your competitors? The higher your website is ranked on the search results page, the more visitors it will receive from the search engine’s users.

We understand that without traffic (visitors) your website will not make money for your business.

  Is your website free from errors and up-to-date?
An audit will point out any HTML, CSS or XML coding errors which could affect your website performance. Technology is always changing and improving. If you have an older website and don’t update your software, you will quickly become an easy target for malware and hackers.

  The Quality of your Website Hosting.
Not all web hosting servers are equal, especially when it comes to the health of your site. Cheap shared hosting plans leave your site at risk of becoming infected because one of the thousands of other customers sharing your server left the door open to hackers.

For more information read our “Why you need professional web hosting services” blog.

  Whether your Website is Secure.
Customers are becoming more aware of online security with 70% of online users exit a website due to the lack of trust. Also, 75% of online users believe security logos increase the trustworthiness of the website.

For more information read our “3 Reasons Why You Need SSL” blog.

 

Yes, I want to take advantage of my
FREE Website Audit

Please complete this form below for your FREE website health check.

 

We will not share your details with any third parties.
Refer to our privacy policy for more details

 

Want to know more about our Free Website Audit? Don’t hesitate to contact us…

Get in contact

Call 1300 886 065 |  visit our website

EMAIL US

Logos, brands and identities

Logo Design PerthWhen it comes to explaining what corporate branding is, we have to break it down into there main areas: Logos, brands and identities.

A logo is for… identification.
It identifies a company or product in its simplest form via the use of a mark or icon.

A good logo works in the simplest form. It is a memorable representation of your identity and inspires confidence and loyalty in your customers. It should be fresh and original, without visual clichés or amateur effects.

A brand is an… emotion.
Emotion is created by the perceptions of the audience, it’s how people feel when they interact with you.

It is a company, service or product with an emotional image.

An identity is…visual.
The ‘image’ of a company is made up of the visual aspects that form part of the overall brand.

A logo (The symbol of the entire identity & brand).
Stationery (letterhead + business card + envelopes, etc.).
Marketing Material (Flyers, brochures, websites, etc.).
Products & Packaging (Products sold and the packaging in which they come in).
Corporate Clothing (Clothing items that are worn by employees).
Signage (Interior & exterior design).
Messages & Actions (via indirect or direct media ie; Audio, smell, touch, etc.).

Creative imagery is a full-service branding studio offering marketing solutions to suit your needs and budget.

If you are looking for a logo designer in Perth to work with. Focus on studios with creative concepts and corporate branding development experience.

If you have any questions regarding our branding or logo design Perth services. Then we’d love to hear from you…

Get in contact

Call 1300 886 065 |  visit our website

EMAIL US

Reactive Marketing and Proactive Marketing!

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Put simply the main goal of marketing is to find a need, service it, and build an ongoing mutual relationship with customers.

For many businesses, marketing can become one of the most expensive processes of running a business. As the number of ways to market your business is continually growing and changing. Working out the most cost-effective way to market your business can be the biggest challenge. That is why it is so important for businesses to put a marketing strategy in place.

So what are the two main types of marketing…. Reactive Marketing and Proactive Marketing!

Reactive marketing is the most common approach in this day and age, it is a “reaction” to the marketing of your competitors.

For example, if your competitor offers a sale, you decide to have your own sale. Simply undercutting their price or changing their product/service slightly, and calling it your own.

It is easy for any company to be reactive, that’s why it’s so popular.

Proactive marketing requires you to do something a bit more creative and original with your marketing. Proactive marketing campaigns are campaigns that do not mirror the campaigns of your competitors. They are thinking outside of the square ideas.

Proactive marketing, on the other hand, is a lot more work, but the return on investment and marketing share can be much higher. 

Proactive thinkers control the world around them. Reactive thinkers are always one step behind, scrambling to fulfil a requirement.

Here are a few things your marketing plan should do:

Define your target market.
Your target market can change from one year to the next and if you’re not watching carefully, sales can drop as a result.

Don’t put all your eggs in one basket.
Never rely only on one form of marketing, smart marketers know that all mediums have a significant influence on each other and should be considered collectively.

Try something new.
If you’re still using the same advertising mediums that you were using three years ago, then it’s time to try something new.

Email marketing.
Email marketing continues to be a favourite marketing medium for companies given it’s one of the cheapest and most measurable forms of self-promotion around.

Do the free stuff.
There are things you can do to market your business that doesn’t cost a cent, so make sure you consider including marketing mediums that are free (i.e. Social media)

Never forget SEO.
Search Engine Optimisation (SEO) simply means using keywords and search phrases to get your website to rank highly in search engines.

 

If you would like some help with marketing your business. Then we’d love to hear from you…

Get in contact

Call 1300 886 065 |  visit our website

EMAIL US

Let visitors know your website is secure with an SSL certificate

SSL certificateSo you have a great website — an eye-catching design with awesome content — but how do you manage to earn credibility in the online world?

Let visitors know your website is secure with an SSL certificate. Secure Sockets Layer (SSL) secures your website’s data while it is transferred between web servers and browsers.

Did you know?
70% online users exit a website due to the lack of trust

75% of online users believe security logos increase the trustworthiness of the website

79% of online users expect to see a security seal on a website’s homepage

 

4 BENEFITS OF SSL FOR YOUR SITE

1. Protection from hackers
In addition to encrypting sensitive data, an SSL certificate provides authentication to your website. This prevents phishing attacks and other threats to your online business.

2. Boost search engine ranking
A website URL that starts with a secure HTTPS protocol gains a ranking advantage in search engines.

3. Google approved
Effective as of July 2018, Google will be flagging websites without SSL. This means that websites who fail to secure an SSL certificate will experience a decline in search rankings as well as a drop in visitor conversions.

4. Build trust
Customers are becoming more aware of online security. The lock icon or green bar lets your visitors know that their connection is secured.

If you have any questions in regards to SSL. Then we’d love to hear from you…

Get in contact

Call 1300 886 065 |  visit our website

EMAIL US

Why Online Reviews Matter when it comes to Local SEO

Local search engines love online reviews.

The online review has become the most effective, trusted method for consumers to check out companies and products before buying.

Online reviews can have such a powerful impact on purchasing behaviour. Potential customers trust the reviews and feedback of others to validate taking an action online.

Online reviews are important for a number of reasons,
and have the ability to affect:

  • Your rankings in local search engines
  • Which search results actually get surfaced (and clicked on)
  • Consumer purchasing decisions

That makes online reviews as critical to your local SEO strategy as building citations and on-site optimization.

 

These Review Websites Have The Most Impact on Local SEO Searches.

Google My Business
An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Google My Business puts business data on Search, Maps and Google+. Customer reviews show up in search and are known to bolster SEO.

Add your business to Google My Business.

Truelocal
An online directory of Australian businesses with millions of people searching each month. Search results are listed by relevance and location so users can easily find what they’re looking for.

Add your business to True Local.

Facebook
Facebook, is one of the fastest-growing platforms for online reviews and customer feedback. Any Facebook user can post a rating or review (making it visible to their friends), which the Page owner cannot remove or edit. Since most users on the site already have a Facebook account, the process to leave a business review is relatively simple.

Facebook dominates the social media market, with a massive 63% of users who have accessed the mobile Facebook app.

Hotfrog
Hotfrog allows you to add as much detail as you like to your profile for free, which gives you a great opportunity to stand out from the crowd.

Add your business to Hotfrog

Yellow Pages
Your good old yellow pages have gone digital, in the form of YellowPages.com. It offers all kinds of business information across a wide range of industries and categories, including restaurants, automotive, home improvement, health and wellness.

Whitepages
Reach more people throughout Australia and connect with your customers searching on tablets and mobile devices. Increase the chance of being found where people are looking.

Sign up for a free listing on both WhitePages and YellowPages

Yelp
Yelp is a platform where users can publish reviews about local businesses. Consumers who review businesses and leave business reviews on Yelp have become known widely as “yelpers.” Yelpers leave business reviews to help others in the community make purchasing decisions and it’s important for your local business clients to keep an eye on them.

Add your business to yelp.

AussieWeb
One of Australia’s best free local search directories. AussieWeb Local Search makes finding and listing businesses easy and accurate. They connect you directly with customers.

Add your business  to AussieWeb

 

If you have any questions regarding online review sites. Then we’d love to hear from you…

Get in contact

Call 1300 886 065 |  visit our website

EMAIL US

Looking to Start-Up a Business?
We Can Help.

Start-Up a BusinessThe team at creative imagery has had the unique privilege of building many new brands from the ground up.

Helping them launch into the marketplace and watching them grow, is always gratifying.

Setting up your own business can be an exciting time. But before you start, save yourself time and money by knowing what’s involved in running a business. Read more here.

Just like a start-up business, to build a successful brand, our initial work begins with a strategy.

Starting off with a strategy helps:

Explain where you want your business to go (objectives).
Define how it is going to get there (strategy).
Set-up a mutual understanding of the way forward.
Build a solid foundation before rushing into execution. This way every dollar spent is being used to achieve your goals.

We investigate your needs, we research, we plan, we implement. Our target is to tailor each and every project!

A logo is a visual shortcut to who you are.
A professionally designed logo enables you to be immediately recognizable. It plays a very vital role in establishing your corporate identity and credibility in the market. A good logo works in the simplest form. It should be fresh and original, without visual clichés or amateur effects. It must look as good on a business card as it does on a web page or your corporate clothing.

Having created many logo designs for start-up business’ over the years, creative imagery offers the perfect logo design solution for your needs and budget.

Cost effective corporate branding solutions

Effective corporate branding requires good art direction and design for a target audience in mind. Not just diving in and creating pretty visuals.

We can help design and print:

  • Business Cards
  • Letterheads
  • With Comps Slips
  • Envelopes
  • Presentation Folders
  • Brochures
  • Pull Up Banners
  • Flyers
  • Signage
    and much more…

We specialise in creating digital solutions that help consumers to understand, engage with and respond to your communication.

We can help develop:

  • Responsive Websites
  • Custom Mobile Websites
  • Content Management System (CMS)
  • E-commerce
  • Apps
  • Electronic Newsletters
  • Search Engine Optimisation

If you have a graphic or web design project that we might be able to help with. Then we’d love to hear from you…

Get in contact

Call 1300 886 065 |  visit our website

EMAIL US

Why you should work with
a local graphic designer

perth-graphic-designer

Finding a graphic designer these days isn’t that difficult. With online services, you’ll find someone pretty quickly either locally, or overseas. Finding a graphic designer who is good and reliable though…. well that’s another story.

There’s nothing worse than having to look for someone new every time you need graphic design work done.

Here are a few tips you should consider when looking for a graphic designer and why local is best!

INSTANT COMMUNICATION
If you hire someone to do a job, then you know how important clear communication is. When you don’t like the design, have questions, or simply want to check in with your designer, it’s easy to do when you use a local graphic designer.

The graphic designer you work with must understand what your needs are. Who your audience or market is, and the project constraints (time, budget, materials, approvals).

QUALITY OF SERVICE
Using a local graphic designer gives you the one on one time you deserve. You are not just another project in the queue. Working with a local graphic designer they get to know your business, your goals and the purpose of your brand needs.

When working with someone overseas, you don’t get guidance or support. Working locally you have someone to call or even stop by to have a quick discussion to go over the project.

MEETING DEADLINES
Deadlines are crucial to the majority of business owners. It can be challenging to meet deadlines if the person you are working with is several hours (or worse a day) behind your time zone. Overseas designers can often take much longer to produce the final result for clients, which in the end, causes stress and only saves a few dollars.

GOOD FOR BUSINESS
Working with a local graphic designer can be good for both your business and theirs. You will most likely be referring them to others, and the graphic designer will be doing the same for you. Furthermore, it will be beneficial in the sense that you are supporting local business.

Overall, when dealing with overseas graphic designers, the lack of active communication and issues with deadlines can become frustrating.

 

Creative imagery has accumulated many years of graphic design and corporate branding development experience, ranging from creative concepts, print production to executing marketing campaigns. We have also had the advantage of working with a wide variety of clients from both small start-up businesses to large international brands.

Our aim has always been to build a long-term relationship with our clients and we do this by personalising our creative services to suit your individual needs and budget.

If you have any questions regarding any of our services,
please contact us on 1300 886 065 or 
visit our website

Why You Shouldn’t Use ‘DIY’ Website Builders

Have you created a ‘do it yourself’ website but noticed that you are not getting any website visitors? 

Websites like Wix, Squarespace and Weebly offer you ‘DIY’ websites at a very cheap price. You may think it is an easy and cheap option at first, but it will cost your business more than just money in the end.

Building a website is like building a house. It takes a team of people with specialty skills to come together and build it. You need an engineer, designer and professional trades.

When you build your website with ‘DIY’ platforms like Wix, you are trying to build a house all by yourself. It may end up looking decent, but it’s going to have a lot of structural issues.

It’s going to end up costing you more in the end than hiring a professional to get the job done.

Without traffic (visitors) your website will not make money for your business.

 

Why You Shouldn’t Use ‘DIY’ Website Builders

Poor User Experience
To make a really good website work, you need to create an experience for the user. A website should be built with the user in mind to create a perfect user flow that increases engagement and customers. This requires a good website structure and the latest SEO (search engine optimization) techniques.

Bad SEO
Probably the single biggest problem with ‘DIY’ website builders is that the builder doesn’t contain the necessary elements to help websites rank better in Google.

SEO or Search Engine Optimisation is the process of improving the ranking of a website in search engines such as Google. In general, the higher ranked website on the search results page, the more visitors it will receive from the search engine’s users. To build a website with good on-page SEO, you must have access to the code.

When you build your site with ‘DIY’ website builders you do not have control of the code…just the design. ‘DIY’ website builders are widely known for having bad SEO because they are generated in a visual editor. This creates un-needed code and extra HTML that will hurt your rankings in the search engines.

If you are looking to gain traffic, conversions and more customers to your website, avoid ‘DIY’ website builders at all cost.

 

Slow Website Speed
Having a slow website is bad for visitors, sales and more importantly search engine rankings. Wix and other ‘DIY’ website builders host your website on a shared server with thousands of other users. This creates fewer resources and slower websites which is bad for everyone. Websites should be hosted on a fast server that doesn’t have a large number of other websites hosted on it.

No Analytics or Reports
Knowing what’s happening on your site is really important for testing and improving your website. You need a good way to track visitors, leads, and what people are doing on your website. With ‘DIY’ website builders, you simply can’t do this.

Not built on a CMS Platform
Content management systems (CMS) like WordPress, allow you to self-manage your website so you can add/edit/delete pages, and modify page titles. You can have full control over files, design, documents and how you display your content. When you use a ‘DIY’ website builder you are creating static HTML web pages that are no match for content management systems.

No Support
When you create a website with Weebly, Wix or Squarespace you don’t get the support you need. What if your website goes down or something stops working on it? Do you have the skills it takes to fix it before your customers notice? A lot of the time, certain pieces of a website can stop working and you may not even know it. Having a dedicated support team is essential they can make sure your website is up, running and functional so that your customers can find you 24/7, 365 days a year.

You Don’t Own the Website
Migration is not possible when you use a ‘DIY’ website builder. That means that if you wanted to move your website somewhere else, you won’t be able to. So you will lose all your content and have to start over again. Having your website run on a CMS system allows you to migrate from host to host easily without website interruption.

Other issues to be mindful of:

  • Avoid ‘DIY’ website builders if you want to create a large website or complex online store (the navigation menu doesn’t accommodate complex site structures as there is only one sub-level)
  • The Wix blog platform is very slow especially once blog posts begin to add up. It cannot handle a lot of content so while it is visually pleasing, it is lacking in functionality and load time increases.
  • ‘DIY’ website builder are not Fully Mobile Responsive (Not all elements transfer and look good on the mobile site).

 

So you need to ask yourself what is the real cost of using ‘DIY’ website builders. You may want to think about enlisting the help of a professional Perth website design company that can create a responsive website for an affordable price.

Creative imagery builds cost-effective websites that adhere to the latest standards and SEO practices so that you can grow your online presence resulting in more traffic, leads and customers.

If you have any questions regarding ‘DIY’ website builders,
please contact us on 1300 886 065 or 
visit our website

What is Google My Business and why is it Important?

Online reviews matter when it comes to attracting more customers and helping them to choose between your company and your competition.

With Google dominating online searches, Google business reviews are an essential ranking signal for local SEO. So it makes sense that you work on getting reviews on your Google My Business page.


What is Google My Business and why is it Important?

Google My Business helps businesses to manage their information that appears in maps and search results all in one place.

With local search results, Google will show a series of businesses in the area which is known as the “local pack”. It is from here that your potential customers will see your information like your address, phone number and reviews that people have written about you.

Not only do reviews help you with your click-through rate, they can also help your business appear in the local pack in the first place.

Ask and you shall receive …

Please Note. Your customers will need a Google account to be able to leave one.

You’d be surprised how many businesses don’t think to ask for a review. Don’t be afraid to ask clients if they’d be happy to leave you a review. If you tell them how important it is to you and your business, they’re more than likely to take the time to leave one.

How to ask for Google My Business Reviews

Write a personal Email
A simple email asking customers to leave a review is a quick and easy method of receiving feedback. Your email could read something like this:

Dear [client’s name]

Thank you for your business. We really appreciate your support and feedback, and truly value you as a customer.

Our goal is to provide the very best products/service and we are always looking for ways to improve. We would love to hear your feedback, and I would be incredibly grateful if you could take a couple of minutes to write a quick Google review for us. 

To submit your review, simply click the link below and let us know what you think.

[add your link here]

Thank you so much for taking the time to leave a review. Your feedback is highly appreciated and important to us and I look forward to reading your comments.

Many thanks,
[your name]

Integrate with your Email Marketing
If you have an email marketing campaign then you have a huge opportunity to ask people for reviews. Ask people what they thought of your business or services and encourage them to write a review if they were impressed. If you don’t have one, contact creative imagery for help.

Add a “Call to Action” to your Email  Signature
“Happy with our service? Please leave us a review on Google.” Adding a simple call to action like this in your default email signature can generate a decent amount of reviews on its own. Think about how many emails you send each month. Adding a link to your signature can be the easiest way to get a boost in your review count.

Important Handy Tips

Contact Happy Customers
It should go without saying, but it is recommended to request reviews from happy customers. As they act as the best brand advocates. Do not ask customers who appear upset or dissatisfied as they may leave a bad review and damage your reputation.

Get Your Timing Right
This one is a fine line between not asking too early and not asking too late. Too early and your customer may not have got the full benefits of your product or service and may simply not have an opinion on it yet. Too late and that initial sense of impressiveness you created may have faded.

Educate Your Customers on How to Leave a Review
Hand out cards, add a link to your digital invoices or ask customers as they’re paying the bill. Don’t be shy. You can also create a page or blog post on your website with instructions on how to leave a Google review. For many people, the hardest part is simply not knowing how to do it. That’s where creative imagery comes in, we’re here to help you with ideas on how to ask.

Generating reviews for your business shouldn’t be a painful process. Keep it simple, remind your customers, and show them how to do it.

 

Now for the most important part…

How to Generate Your Google Review Link (click here)

 

If you have any questions regarding Google My Business,
please contact us on 1300 886 065 or 
visit our website