Starting in July 2018, the Chrome browser will begin labeling sites that do not use HTTPS as “Not secure”.
This represents a significant change and many more people will encounter these Chrome warnings as a result.
Read the Chrome team’s blog announcement posted on February 8, 2018. The image below, illustrates the upcoming change:
Chrome has approximately 60% of the market share today across desktop and mobile, so websites without HTTPS should be concerned with how their users will perceive the “Not secure” indicator.
The solution is an SSL Certificate.
What is an SSL Certificate?
A SSL (aka “Secure Sockets Layer”) Certificate helps you secure transactions and communications to your website. This protects customers’ credit cards, passwords and sensitive data.
Using an SSL Certificates activates the green padlock so your customers can trust that your website is secure.
If you do not have an SSL Certificate you will soon have the words NOT SECURE in bright red letters in front of your website address which could impact public perception of your website and lead to lost website traffic and sales.