When it comes to explaining what corporate branding is, we have to break it down into there main areas: Logos, brands and identities.
A logo is for… identification.
It identifies a company or product in its simplest form via the use of a mark or icon.
A good logo works in the simplest form. It is a memorable representation of your identity and inspires confidence and loyalty in your customers. It should be fresh and original, without visual clichés or amateur effects.
A brand is an… emotion.
Emotion is created by the perceptions of the audience, it’s how people feel when they interact with you.
It is a company, service or product with an emotional image.
An identity is…visual.
The ‘image’ of a company is made up of the visual aspects that form part of the overall brand.
A logo (The symbol of the entire identity & brand).
Stationery (letterhead + business card + envelopes, etc.).
Marketing Material (Flyers, brochures, websites, etc.).
Products & Packaging (Products sold and the packaging in which they come in).
Corporate Clothing (Clothing items that are worn by employees).
Signage (Interior & exterior design).
Messages & Actions (via indirect or direct media ie; Audio, smell, touch, etc.).
Creative imagery is a full-service branding studio offering marketing solutions to suit your needs and budget.
If you are looking for a logo designer in Perth to work with. Focus on studios with creative concepts and corporate branding development experience.
If you have any questions regarding our branding or logo design Perth services. Then we’d love to hear from you…
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