Reactive Marketing and Proactive Marketing!

by creativeimagery | July 18, 2018

Reactive Marketing and Proactive Marketing!

web hosting service, Why you need a professional web hosting serviceMarketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

Put simply the main goal of marketing is to find a need, service it, and build an ongoing mutual relationship with customers.

For many businesses, marketing can become one of the most expensive processes of running a business. As the number of ways to market your business is continually growing and changing. Working out the most cost-effective way to market your business can be the biggest challenge. That is why it is so important for businesses to put a marketing strategy in place.

So what are the two main types of marketing…. Reactive Marketing and Proactive Marketing!

Reactive marketing is the most common approach in this day and age, it is a “reaction” to the marketing of your competitors.

For example, if your competitor offers a sale, you decide to have your own sale. Simply undercutting their price or changing their product/service slightly, and calling it your own.

It is easy for any company to be reactive, that’s why it’s so popular.

Proactive marketing requires you to do something a bit more creative and original with your marketing. Proactive marketing campaigns are campaigns that do not mirror the campaigns of your competitors. They are thinking outside of the square ideas.

Proactive marketing, on the other hand, is a lot more work, but the return on investment and marketing share can be much higher. 

Proactive thinkers control the world around them. Reactive thinkers are always one step behind, scrambling to fulfil a requirement.

Here are a few things your marketing plan should do:

Define your target market.
Your target market can change from one year to the next and if you’re not watching carefully, sales can drop as a result.

Don’t put all your eggs in one basket.
Never rely only on one form of marketing, smart marketers know that all mediums have a significant influence on each other and should be considered collectively.

Try something new.
If you’re still using the same advertising mediums that you were using three years ago, then it’s time to try something new.

Email marketing.
Email marketing continues to be a favourite marketing medium for companies given it’s one of the cheapest and most measurable forms of self-promotion around.

Do the free stuff.
There are things you can do to market your business that doesn’t cost a cent, so make sure you consider including marketing mediums that are free (i.e. Social media)

Never forget SEO.
Search Engine Optimisation (SEO) simply means using keywords and search phrases to get your website to rank highly in search engines.

If you would like some help with marketing your business. Then we’d love to hear from you…

Get in contact

Call 1300 886 065 |  visit our website



Site Not Mobile-Friendly? Kiss Your Google Rankings Goodbye

June 10, 2019

Mobile–Friendly websites are now more important than ever… They are a Google best practice and provide a better overall browsing experience for your website visitors. Today, more time is spent browsing the internet on mobile devices, than on traditional desktops. Since March 2018, Google has rolled out “Mobile First” indexing. This means that Google is indexing […]


Event Management – we know to expect the unexpected!

October 1, 2018

Graphic Design plays an important role in the successful production of any event. Creative imagery can create supporting elements to complement the design and colour scheme of your next event. From invitations, programs, through to signage and flyers. We can manage the whole process for you. With years of art direction and corporate branding experience. We are very […]


Why you need a professional web hosting service

August 7, 2018

Without a web hosting service, nobody will be able to find your website because it has no place to live. Web Hosting is a service that allows you to launch your website on the World Wide Web. The data from your site is then hosted and stored on physical servers by your hosting company. When […]

Please wait...
Send a message

Sorry, we aren't online at the moment. Leave a message.

Your name
* Email
* Describe your issue
    Login now

    Need more help? Save time by starting your support request online.

    Your name
    * Email
    * Describe your issue
    We're online!

    Help us help you better! Feel free to leave us any additional feedback.

    How do you rate our support?
      Reviews ★