Responsive web design is a web page that “responds to” or resizes itself, depending on the type of device it is being viewed on.
It makes your web page look good and easier to use on all devices such as a desktop, laptop, tablet or smart phone.
Responsive web design is becoming more important as the amount of mobile traffic now accounts for more than half of total internet traffic.
Today, the mobile is the “first screen” we look at when searching for products or services.
When it comes to search engine rankings, a responsive site is not optional anymore. Google is literally crushing sites that don’t offer a mobile-friendly experience.
ADVANTAGES OF RESPONSIVE WEB DESIGN
Excellent User Experience
It is the user experience that enables visitors to view content on any website through the device of their choice. RWD accommodates the busy professional during the day and the wide-awake night owl needing access to your site anytime.
It is Recommended By Google
With 67% search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration. It even goes so far as to refer to responsive web design as the industry best practice.
This is because responsive design sites have one URL and the same HTML, regardless of device. This makes it easier and more efficient for Google to crawl, index, and organize content.
Google also prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.