A logo is a visual shortcut to who you are. It identifies a company or product via the use of a mark or symbol and establishes your corporate identity and credibility.
You invest in your corporate branding every time your logo is on display. Whether it be on a web page, a sign, or in an advertisement, a professionally designed logo enables you to be immediately recognizable.
A good logo design works in the simplest form. It should communicate a key message without any text. It should be a memorable representation of your identity and inspire confidence and loyalty in your customers. It should be fresh and original, without visual clichés or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or corporate uniform.
To be functional, a good logo must reduce well to simple black and white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple. Having a logo that works well in a variety of marketing contexts is essential to your brand’s ability to connect with your target market. Look better than your competitors, and be memorable.