Mobile–Friendly websites are now more important than ever…
They are a Google best practice and provide a better overall browsing experience for your website visitors. Today, more time is spent browsing the internet on mobile devices, than on traditional desktops.
Since March 2018, Google has rolled out “Mobile First” indexing.
This means that Google is indexing websites based on its mobile version – not their desktop version. This update has come at a time when Mobile accounts for more than 52.2 per cent of all web traffic worldwide, and desktop searches are becoming the minority.
1 in 4 Aussies won’t buy online when a website isn’t mobile friendly.
If you’re using Google Analytics it will tell you exactly how many visitors you’re getting from each device type under Audience->Mobile->Overview – the number for your site will probably surprise you.
Google’s aim has always been to help the largest number of searchers possible. So with a powerful mobile search trend, Google has been pushing more and more to ensure all websites are mobile friendly.
What Does “Mobile Friendly” Even Mean?
The cost and benefit of mobile-friendly sites are apparent, but what does it really mean to be “Mobile Friendly”? According to Google, it means that your site:
- Does not use software not commonly found on phones (aka Flash)
- Uses text that can be read without having to zoom in.
- Auto adjusts website content so users don’t have to rotate their screen or zoom.
- Places your links an adequate distance apart so it is easy to click on the correct one.
What You Can Do
If you have a website and want to check or verify if it is mobile friendly, you can use Google’s “Mobile Friendly Test”.
Use the Google Mobile-Friendly test tool to determine if your website meets the criteria.
If you have found that your site does not meet Google’s mobile-friendly criteria, then contact us to help you find a solution.
Get in contact
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