Online reviews matter when it comes to attracting more customers and helping them to choose between your company and your competition.
With Google dominating online searches, Google business reviews are an essential ranking signal for local SEO. So it makes sense that you work on getting reviews on your Google My Business page.
What is Google My Business and why is it Important?
Google My Business helps businesses to manage their information that appears in maps and search results all in one place.
With local search results, Google will show a series of businesses in the area which is known as the “local pack”. It is from here that your potential customers will see your information like your address, phone number and reviews that people have written about you.
Not only do reviews help you with your click-through rate, they can also help your business appear in the local pack in the first place.
Ask and you shall receive …
Please Note. Your customers will need a Google account to be able to leave one.
You’d be surprised how many businesses don’t think to ask for a review. Don’t be afraid to ask clients if they’d be happy to leave you a review. If you tell them how important it is to you and your business, they’re more than likely to take the time to leave one.
How to ask for Google My Business Reviews
Write a personal Email
A simple email asking customers to leave a review is a quick and easy method of receiving feedback. Your email could read something like this:
Dear [client’s name]
Thank you for your business. We really appreciate your support and feedback, and truly value you as a customer.
Our goal is to provide the very best products/service and we are always looking for ways to improve. We would love to hear your feedback, and I would be incredibly grateful if you could take a couple of minutes to write a quick Google review for us.
To submit your review, simply click the link below and let us know what you think.
[add your link here]
Thank you so much for taking the time to leave a review. Your feedback is highly appreciated and important to us and I look forward to reading your comments.
Integrate with your Email Marketing
If you have an email marketing campaign then you have a huge opportunity to ask people for reviews. Ask people what they thought of your business or services and encourage them to write a review if they were impressed. If you don’t have one, contact creative imagery for help.
Add a “Call to Action” to your Email Signature
“Happy with our service? Please leave us a review on Google.” Adding a simple call to action like this in your default email signature can generate a decent amount of reviews on its own. Think about how many emails you send each month. Adding a link to your signature can be the easiest way to get a boost in your review count.
Important Handy Tips
Contact Happy Customers
It should go without saying, but it is recommended to request reviews from happy customers. As they act as the best brand advocates. Do not ask customers who appear upset or dissatisfied as they may leave a bad review and damage your reputation.
Get Your Timing Right
This one is a fine line between not asking too early and not asking too late. Too early and your customer may not have got the full benefits of your product or service and may simply not have an opinion on it yet. Too late and that initial sense of impressiveness you created may have faded.
Educate Your Customers on How to Leave a Review
Hand out cards, add a link to your digital invoices or ask customers as they’re paying the bill. Don’t be shy. You can also create a page or blog post on your website with instructions on how to leave a Google review. For many people, the hardest part is simply not knowing how to do it. That’s where creative imagery comes in, we’re here to help you with ideas on how to ask.
Generating reviews for your business shouldn’t be a painful process. Keep it simple, remind your customers, and show them how to do it.
Now for the most important part…