Why Online Reviews Matter when it comes to Local SEO

by creativeimagery | July 3, 2018

Why Online Reviews Matter when it comes to Local SEO

Local search engines love online reviews.

The online review has become the most effective, trusted method for consumers to check out companies and products before buying.

Online reviews can have such a powerful impact on purchasing behaviour. Potential customers trust the reviews and feedback of others to validate taking an action online.

Online reviews are important for a number of reasons,
and have the ability to affect:

  • Your rankings in local search engines
  • Which search results actually get surfaced (and clicked on)
  • Consumer purchasing decisions

That makes online reviews as critical to your local SEO strategy as building citations and on-site optimization.

 

These Review Websites Have The Most Impact on Local SEO Searches.

Google My Business
An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Google My Business puts business data on Search, Maps and Google+. Customer reviews show up in search and are known to bolster SEO.

Add your business to Google My Business.

Truelocal
An online directory of Australian businesses with millions of people searching each month. Search results are listed by relevance and location so users can easily find what they’re looking for.

Add your business to True Local.

Facebook
Facebook, is one of the fastest-growing platforms for online reviews and customer feedback. Any Facebook user can post a rating or review (making it visible to their friends), which the Page owner cannot remove or edit. Since most users on the site already have a Facebook account, the process to leave a business review is relatively simple.

Facebook dominates the social media market, with a massive 63% of users who have accessed the mobile Facebook app.

Hotfrog
Hotfrog allows you to add as much detail as you like to your profile for free, which gives you a great opportunity to stand out from the crowd.

Add your business to Hotfrog

Yellow Pages
Your good old yellow pages have gone digital, in the form of YellowPages.com. It offers all kinds of business information across a wide range of industries and categories, including restaurants, automotive, home improvement, health and wellness.

Whitepages
Reach more people throughout Australia and connect with your customers searching on tablets and mobile devices. Increase the chance of being found where people are looking.

Sign up for a free listing on both WhitePages and YellowPages

Yelp
Yelp is a platform where users can publish reviews about local businesses. Consumers who review businesses and leave business reviews on Yelp have become known widely as “yelpers.” Yelpers leave business reviews to help others in the community make purchasing decisions and it’s important for your local business clients to keep an eye on them.

Add your business to yelp.

AussieWeb
One of Australia’s best free local search directories. AussieWeb Local Search makes finding and listing businesses easy and accurate. They connect you directly with customers.

Add your business  to AussieWeb

 

If you have any questions regarding online review sites. Then we’d love to hear from you…

Get in contact

Call 1300 886 065 |  visit our website

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